One of the fun things about agency work is being involved in multiple client initiatives. Strategic Communications Group has a philosophy of great work for great clients, and great clients offer the chance to work on big, exciting projects.
A good example is our work on behalf of Deltek, founder of the GovWin social network. GovWin is a social community dedicated to helping government contractors to be more successful and to better serve government. The community has over 30,000 registered users and is used by 98 of the top 100 contractors.
On top of that, last year Deltek acquired the two most important market research firms focused on the government space, INPUT and FedSources. Strategic is working closely with Deltek on integrating these powerful sources of proprietary content with the growing GovWin community. The goal is an integrated offering leveraging the best primary research and the wisdom of the crowd. It will change how government opportunities are researched, pursued and won.
A small sample — INPUT has just completed a market snapshot of the federal Architecture and Engineering spending out to 2016. Overall government spending will only grow by 3.9%, and A/E firms will need to compete in a very different fiscal climate. Here’s a link to more specific information, including an invitation to a webinar on Tuesday, August 30 to discuss the findings.
An executive summary of the report is available here, registration required. But I’m happy to send the summary directly to any Work, Wine and Wheels reader who would like to receive it. Just shoot me an email at cgp01@yahoo.com, or drop a comment below.
Building something entirely new that combines market research and social networking — that’s exciting work for an exciting client. If you are in the government market and haven’t joined GovWin yet, come on board and see where we’re taking this community. It makes good business sense.