B2B publisher Penton announced today it purchased DC based online marketing firm EyeTraffic. Due to the seismic changes that have buffeted b2b publishing in the past few years, this acquisition made a lot of sense to me. Trade magazines have been decimated by the rise of the Internet. As eyeballs moved online, the b2b publishing […]
My job as a communications professional often means I counsel clients on all types of marketing efforts. This is especially true because for some clients PR lives within a broader marketing P&L. So I was interested when a representative from the Technology Marketing Corporation (TMCnet) contacted me and offered to meet today. I’ve been aware […]
How consumers are tracked online has been an issue for years. Until recently the main vehicle for this tracking has been the cookie, a small file placed on a visitor’s browser that identifies repeat visits and online activity. The latest chapter of this debate to reach critical media mass concerns Internet Service Providers (ISPs) contracting […]
Good article today by Aaron Wall at SEOBOOK. He compares cultivating your organic SEO over the long haul vs. the quick hit possible with pay-per-click campaigns. I was with Advertising.com when we invented PPC — though I guess early hires at ValueClick might dispute that claim. PPC was new, exciting and promised a level of […]