The concept of content marketing is red hot these days when discussing effective communications. It’s not a new concept, and I’ve been discussing it on this site for almost two years. Lately the concept has reached the fully hyped phase. Like many terms that become hugely popular, content marketing can mean different things to different […]
As part of our professional development program my agency invited in some representatives from Eloqua, the marketing automation company. I’ve previously written about the company and how it helps some of our clients manage their marketing and sales efforts. One of Eloqua’s biggest challenges is getting their customers to understand all the things their software […]
In the course of our work for clients Strategic has gotten to know the marketing automation company Eloqua fairly well. Some of our clients use Eloqua to automate their marketing processes, and all Strategic engagements are focused on lead generation, prospect cultivation and/or deal capture. So obviously it’s important to understand how the client is […]
Yesterday the marketing automation company Marketo published a really good post on their blog. It captured well a lot of these themes I cover here on this blog and how I counsel clients regarding content marketing. First off, it’s a guest post from Jeffrey Davis. Reaching beyond your own group of subject matter experts and […]