I’ve written previously about content marketing strategies and how they differ from traditional PR efforts. Two big differences are that you totally control the message and you can directly target self-identified audiences via social media channels. Companies in the B2B and B2G markets can often achieve their marketing objectives without going through the media filter. […]
It’s been a good 2011 for my firm Strategic Communications Group. Our brand of b2b and b2g social media marketing has been adopted by clients such as Microsoft, British Telecom, Neustar, Polycom, EMC and Pitney Bowes, plus many fast growth companies that aren’t (yet) familiar names. All this despite an uncertain economic climate and the […]
Yesterday I started my work week with a Small Business Roundtable breakfast at the Tower Club. The event was sponsored by the Association for Corporate Growth (ACG) National Chapter. The topic was social media — what exactly does that buzz word mean in a b2b/b2g environment, and how can executives put it to work for […]