Apr 042012
 

Yesterday the marketing automation company Marketo published a really good post on their blog. It captured well a lot of these themes I cover here on this blog and how I counsel clients regarding content marketing. First off, it’s a guest post from Jeffrey Davis. Reaching beyond your own group of subject matter experts and [...]

Apr 282011
 
Protecting Your Online Reputation - Yourself?

“Things published on the Internet live forever.” Most everyone has heard that maxim. In the earlier days of the Internet it meant be really careful about what you publish online, because it will never go away. That of course remains great advice. As the Internet has become more central to our lives the term has [...]