Tech

Tech

Stories on the tech industry, content marketing and online sales enablement

Mar 122024
 
Original Thought in the Age of AI

Ever since the broad availability of artificial intelligence exploded last year, I’ve been wondering about its impact on B2 marketing. There is already a lot of “me-tooism” in much of B2G content marketing. Would AI make that even worse? Or could it, in fact, amplify the value of truly original insights for thought leadership? Or […]

Nov 152023
 
Nuggets from GAIN 2023

Recently I attended the GAIN 2023 conference, an event dedicated to business-to-government (B2G) marketing. I’ve attended GAIN since it began in 2016, sponsored by Government Marketing University. In 2021 GovExec purchased GMarkU and produced this year’s event. Attendance seemed strong and fully recovered from depressed pandemic levels. Many of the speakers and presentations were excellent. […]

Dec 032022
 
Government Marketing 2.0

There is a brand new book out called Government Marketing Best Practices 2.0, available on Amazon. I’m proud to say that I contributed a chapter in the book, along with a number of other government marketing experts. Credit for the book goes to long-time government marketing expert and consultant Mark Amtower. Mark has written the […]

May 302022
 
Mark Amtower Talks LinkedIn for Govies

Last week I attended an excellent presentation on the use of LinkedIn in the federal space. The presenter was Mark Amtower, known by many as the “Godfather” of government marketing. The discussion was a GovCon ClubTM event organized by Guy (Go-To-Guy) Timberlake, another long-time luminary in federal marketing. When Mark Amtower talks LinkedIn people listen. […]

Apr 292022
 
GovExec and the New B2G Model

Last week Tim Hartman and Frank Salatto were guest speakers on our Ideation group govcon call. Tim is Chief Executive Officer of GovExec, and Frank is SVP and Head of Growth Initiatives. They gave us a compelling overview of GovExec’s string of acquisitions over the past two years, arguably the most important development for B2G […]

Feb 272022
 
Ideation Call Research Sharing

The COVID pandemic has deepened my relationships in the GovCon community. Early in 2020 the Ideation call was set up by Government Marketing University. As many as 70 government marketers would Zoom in and share tips and best practices as we all groped for a new normal. It was both a professional and a psychological […]

Jun 212021
 
Public Sector Content Marketing Study

Last month I was a panelist for a public sector content marketing study conducted by Market Connections. Market Connections is a highly respected research firm focused on B2G and B2B markets and I was honored to be on their panel of experienced content creators. Market Connections polled over 600 government decision-makers at federal, state and […]

Feb 222021
 
Sloppy Content Sharing

When sharing content online it’s important to bring your “A” game. This is especially important when sharing content designed to to educate or persuade the audience on a particular issue. You need to know the audience, know the topic and be ready to engage with the reaction your content receives. Last week I read some […]

Jan 132021
 
Looking Back on the GAIN 2020 Conference

It seems incredible that we’ve finally reached 2021 holiday season. Despite all the challenges presented by the coronavirus it was a busy year in the world of B2G marketing. As in past years one of the biggest events for government marketers was the GAIN 2020 conference. GAIN again offered tools, insights and inspiration for government […]

Sep 242020
 
Measuring Content Effectiveness

It’s commonly said in marketing that “content is king.” But how do you demonstrate content effectiveness to other stakeholders in your organization? Marketers need to show that the content they are creating and promoting is helping to achieve business objectives. It’s important to understand that key performance indicators (KPIs) vary by campaign stage. For example, […]

Jul 102020
 
Refining the Federal IT Buyer Persona

If you want to successfully market a product or service, you need to understand everything you can about who your targeted decision-makers are and what they care about. A way to increase your understanding is the development of marketing personas. Per Wikipedia, “a persona in user-design and marketing is a fictional character created to represent […]

May 312020
 
Validating Cybersecurity Effectiveness

The awareness of the cybersecurity threat has skyrocketed in recent years. That has translated into explosive growth for the cybersecurity market. From a size of only $3.5 billion in 2004, the global market exceeded $137 billion in 2017 and is forecast to reach $248 billion by 2023. Despite those billions being spent most organizations cannot […]