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BMW E39 M5 Battery Replacement

Recently my wife and I returned from a week away and the battery in my E39 M5 was totally dead. This was disappointing because the battery was less than two years old and I had charged it prior to us leaving. The dead battery was an Interstate MTP-95R. I’ve had good experiences in the past […]

A French Thanksgiving

Like (hopefully) most people, our Thanksgiving was smaller and quieter this year. We couldn’t celebrate with the number of family and friends that we typically have in past years due to the pandemic. So to try something different we went with only French wines with the meal. Not that drinking French wine is a radical […]

Old School Oil Change

Last week I did an old school oil change in my driveway. I use that term because I’ve become very used to handling DIY work at the events organized by the local National Capitol chapter of the BMW Car Club of America. But of course COVID-19 changed all that and there hasn’t been an event […]

Measuring Content Effectiveness

It’s commonly said in marketing that “content is king.” But how do you demonstrate content effectiveness to other stakeholders in your organization? Marketers need to show that the content they are creating and promoting is helping to achieve business objectives. It’s important to understand that key performance indicators (KPIs) vary by campaign stage. For example, […]