Feb 242010
 

My job as a communications professional often means I counsel clients on all types of marketing efforts. This is especially true because for some clients PR lives within a broader marketing P&L. So I was interested when a representative from the Technology Marketing Corporation (TMCnet) contacted me and offered to meet today. I’ve been aware […]

Nov 202009
 
SEO -- A Success Story

How to empirically measure the value of public relations is a challenge as old as the profession itself. The rise of social media offers exciting new opportunities on this front. Last week one of my clients achieved validation of our hard work over the past few months. They now show up as the #2 organic […]

Mar 102008
 

On Wednesday I attended a Media 2.0 event sponsored by PR Newswire. Michael Pranikoff, PRN’s Emerging Media director gave an animated and informative presentation to a full house at the JW Marriott on Pennsylvania Avenue. In addition to solid background information on the newest 2.0 trends, Michael put a lot of focus on free online tools that can […]

Feb 192008
 

Good article today by Aaron Wall at SEOBOOK. He compares cultivating your organic SEO over the long haul vs. the quick hit possible with pay-per-click campaigns. I was with Advertising.com when we invented PPC — though I guess early hires at ValueClick might dispute that claim. PPC was new, exciting and promised a level of […]