Last month Joe Pilizzi at Content Marketing Institute put out a list of 50 content marketing predictions for 2014 from industry professionals. It’s an excellent list that reflects many of the points stressed over the past few years here at chrisparente.com. Of course if you’re a content marketer, you may not have time to read […]
Recently there has been good coverage of how critical distribution is for a content marketing strategy. This is something I talk to clients about often. There is no “build it and they will come” with content marketing, no matter how good your content may be. Forrester came out with a new report early this month […]
This week I read two stories talking about content marketing that got me thinking. One was from Mitch Joel at Six Pixels of Separation, and the other from Justin Case at his blog Justin Case You Were Wondering (clever title, Justin)! Both are worth a click and a few minutes of your time. To paraphrase, […]
Recently I’ve seen an increase in discussion around companies and organizations producing their own content. I’m not talking about marketing collateral, but true editorial content that educates and entertains. Some call this sponsored content, curated content, or content marketing. In the end it’s the same thing — producing your own “news” and sharing directly with […]