Recently a comprehensive B2B content marketing survey was produced and released by MarketingProfs and the Content Marketing Institute (CMI). MarketingProfs packs a lot of good info into their post, and the entire survey is available for download with free registration. MarketingProfs and CMI received responses from over 1,400 companies for this survey. So the findings […]
Yesterday the marketing automation company Marketo published a really good post on their blog. It captured well a lot of these themes I cover here on this blog and how I counsel clients regarding content marketing. First off, it’s a guest post from Jeffrey Davis. Reaching beyond your own group of subject matter experts and […]
“Things published on the Internet live forever.” Most everyone has heard that maxim. In the earlier days of the Internet it meant be really careful about what you publish online, because it will never go away. That of course remains great advice. As the Internet has become more central to our lives the term has […]
There is an ongoing discussion in PR circles regarding what role the press release plays, if any, in effective public relations. Many social media evangelists claim the press release is dead and needs to be totally replaced. I take a contrarian view. A well written press release accomplishes many things, and in some ways is […]