I read a very good article last week on TechCrunch. The author was questioning the importance some people are giving Klout scores, even in some cases using a person’s Klout score as a metric for employment. The article cites a Salesforce help wanted listing that requires a Klout score of 35 or higher. The articles [...]
If you’re in any type of communications role, you know every vertical has influencers. How to automate finding them, scoring them and cultivating them is a rapidly expanding cottage market within the broader social media marketing space. Marc Benioff of Salesforce.com has brought his formidable promotion skills to this space. Salesforce acquired social media monitoring [...]
I’m a regular reader of Fast Company, and find it useful in keeping up with current business trends. Often the tools and trends I read about aren’t immediately applicable to the B2B and B2G worlds my agency lives in, but it’s good to keep an eye out. Last week I read a story that definitely [...]