Recently I attended the GAIN 2023 conference, an event dedicated to business-to-government (B2G) marketing. I’ve attended GAIN since it began in 2016, sponsored by Government Marketing University. In 2021 GovExec purchased GMarkU and produced this year’s event. Attendance seemed strong and fully recovered from depressed pandemic levels. Many of the speakers and presentations were excellent. […]
There is a brand new book out called Government Marketing Best Practices 2.0, available on Amazon. I’m proud to say that I contributed a chapter in the book, along with a number of other government marketing experts. Credit for the book goes to long-time government marketing expert and consultant Mark Amtower. Mark has written the […]
Last week I attended an excellent presentation on the use of LinkedIn in the federal space. The presenter was Mark Amtower, known by many as the “Godfather” of government marketing. The discussion was a GovCon ClubTM event organized by Guy (Go-To-Guy) Timberlake, another long-time luminary in federal marketing. When Mark Amtower talks LinkedIn people listen. […]
Last week Tim Hartman and Frank Salatto were guest speakers on our Ideation group govcon call. Tim is Chief Executive Officer of GovExec, and Frank is SVP and Head of Growth Initiatives. They gave us a compelling overview of GovExec’s string of acquisitions over the past two years, arguably the most important development for B2G […]
The COVID pandemic has deepened my relationships in the GovCon community. Early in 2020 the Ideation call was set up by Government Marketing University. As many as 70 government marketers would Zoom in and share tips and best practices as we all groped for a new normal. It was both a professional and a psychological […]
Last month I was a panelist for a public sector content marketing study conducted by Market Connections. Market Connections is a highly respected research firm focused on B2G and B2B markets and I was honored to be on their panel of experienced content creators. Market Connections polled over 600 government decision-makers at federal, state and […]
When sharing content online it’s important to bring your “A” game. This is especially important when sharing content designed to to educate or persuade the audience on a particular issue. You need to know the audience, know the topic and be ready to engage with the reaction your content receives. Last week I read some […]
It’s commonly said in marketing that “content is king.” But how do you demonstrate content effectiveness to other stakeholders in your organization? Marketers need to show that the content they are creating and promoting is helping to achieve business objectives. It’s important to understand that key performance indicators (KPIs) vary by campaign stage. For example, […]
Earlier this month Michael Brenner published a good article on his Marketing Insider Group site outlining some common content marketing pain points. Brenner is a former corporate CMO who became an early evangelist for the content marketing approach. I talked about his prediction for native advertising back in 2014. His list of seven problem areas […]
January will mark the 10 year anniversary of Work, Wine and Wheels. Publishing content online over the past decade has allowed me to learn while doing, giving me first-hand experiences that have made me a better content marketer. There is a big difference between intellectually understanding something versus experiencing it for yourself. Ten years ago […]
When StoryTech Consulting launches a web property for a client, we’re usually told something along the lines of “we’d like to know everything visitors do when they hit our site.” That’s a very logical request. With our content marketing focus, usually the most important visitor information the client is looking for is company name, physical […]
Last week I read an interesting post from Laura Ramos, vice president and principal analyst at Forrester Research. Laura is Forrester’s point person for B2B marketing, and she was sharing her thoughts on how complicated what she refers to as “contextual marketing” has become for B2B companies. The biggest reason she cites is the proliferation […]