Is There an Honest Way to Go Negative?

 Tech  1 Response »
Feb 032012
 

I spend most of my time counseling clients on content marketing strategies to achieve measurable business objectives. The rise of social media and other factors like the decline of the technology trade press has totally changed the focus of my firm over the past 4-5 years. That said, some of my agency’s engagements still involve [...]

Burson and Facebook Embarrass Themselves

 Tech  2 Responses »
May 132011
 
Burson and Facebook Embarrass Themselves

Previously on this blog I’ve stated that I love the B2B/B2G focus on my agency. We don’t try to sway the masses, manipulate legislation or try to rehabilitate the reputations of foreign dictators. We help our clients achieve their business objectives — sell more of their stuff/services to be blunt — using social media channels. [...]