Aug 042011
 
Does 'Branded Journalism' Work?

I wrote earlier this year about the move towards sponsored content, also known branded journalism or content marketing. Whatever¬† you call it, it’s a powerful concept. Companies publish interesting and informative content to cultivate an audience and connect with influencers, all without going through the media filter. That’s the strategy, but does it really work? [...]

Sep 272009
 

Earlier this month there was an excellent guest post in the PR 2.0 blog written by Brian Solis. Its theme is how social media is making successful PR today a lot more like digital marketing. While not focused on the b2b market, it’s an excellent read: http://bit.ly/3QWjJy As I say it’s a good read, but [...]