Over the years it’s been interesting to watch the kind of audience Work, Wine and Wheels has built. I counsel my clients to tailor their editorial strategy by listening to their visitors. Who are they, where are they coming from and what content is most popular? Understanding these things and tying them into the goals of the organization will make a content marketing effort successful.
Chrisparente.com is highly ranked by Alexa, the web measurement company owned by Amazon that has been ranking web sites since 1996:
My readers trend male, Asian, with post graduate educations and high incomes. Here’s a demographic breakdown: