Site Analytics

 

Over the years it’s been interesting to watch the kind of audience Work, Wine and Wheels has built. I counsel my clients to tailor their editorial strategy by listening to their visitors. Who are they, where are they coming from and what content is most popular? Understanding these things and tying them into the goals of the organization will make a content marketing effort successful.

Chrisparente.com is highly ranked by Alexa, the web measurement company owned by Amazon that has been ranking web sites since 1996:

The site continues to pull in strong traffic, even as the time demands of my consulting business has reduced the number of stories published. My readers trend male, Asian, with post graduate educations and high incomes. Here’s a demographic breakdown:

Here are my March 2017 numbers according to StatCounter, reporting 3,377 page views and almost 3,000 unique visitors:

As I frequently remind my clients, online analytic tools usually vary greatly. For March Google Analytics has a lower number for unique visitors (2,550), but a much higher page view number at over 6,800: