Aug 172017
 
Talking B2G Content Marketing with Government Marketing University

Recently the Government Marketing University reached out to me for a Q&A on business to government content marketing to appear in their newsletter. GMarkU is an emerging institution that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing. I’ve been involved since the early stages of […]

Aug 012017
 
Talking Content Marketing with The Creative Marketing Zone

Last month I was interviewed for a podcast on B2B and B2G content marketing. The podcast is part of an ongoing series moderated by Eric Koch, founder of The Creative Marketing Zone. Eric is a dogged and innovative marketer, and our firms have collaborated in the past on behalf of clients. It was a pleasure […]

Jul 172017
 
E46 M3 Front Brake Rotors and Pads Replacement

This weekend I replaced the front brake rotors and pads on my 2006 BMW M3. None of the components were totally worn and the brake sensor warning was not illuminated, but the rotors were original to the car and the pads were at least five years old. By my DIY standards front brake rotors and […]

Jun 262017
 
Mary Meeker Internet Trends 2017

A few weeks ago Mary Meeker came out with her latest Internet Trends report. I’ve been writing about these for the past few years — here’s a link if you’d like background on her or the report. Some nuggets plucked out by Recode that I agree are interesting: Global smartphone growth is slowing: Smartphone shipments […]

May 302017
 
E46 M3 Shift Knob Replacement

Over the holiday weekend I completed a small DIY project I’d wanted to do for some time. I replaced the worn out shift knob and boot in my 2006 E46 M3 with a brand new piece. That sounds straightforward enough, but I wanted to improve on the original. The car had a short shifter kit […]

May 152017
 
Fine Savannah Dining

We’re just back from a week spent in Savannah, Georgia. It was a relaxing holiday with a lot of good food, and the finest meal we had out was at the well-known Savannah landmark Elizabeth on 37th. As you can see in the picture above, you walk up to a beautiful old mansion in the […]

Apr 212017
 
Affordable Bordeaux Redux and Other New Favorites

I’ve written previously on this site about the challenge of finding affordable Bordeaux wine. The wines are out there, but the average wine drinker needs help deciphering which ones deliver good value. Fortunately, the metro DMV area has a number of excellent wine stores that can help. I’ve written previously about Calvert Woodley in DC, […]

Mar 302017
 
Here We Go Again -- BMW Airbag Recall

Last week I received a letter from BMW about the air bag in my 2002 M5. The driver side airbag made by Takata is potentially defective and they are instructing me to have it replaced. I wrote about this issue at length last year, when I got a letter about my 2006 M3. The problem […]

Mar 202017
 
U.S. Cybersecurity Requires Deterrence

When you do content marketing for technology companies, it’s important to stay abreast of the latest IT developments and trends. This is especially true in a field like cybersecurity. Fortunately, as part of client projects I’m often able to attend conferences and trade shows that both keep me up to speed and provide the fodder […]

Feb 272017
 
BMW E46 M3 Battery Replacement

This past weekend I replaced the battery on my 2006 BMW M3. It wasn’t holding a charge well and struggled to start the car. The battery was over six years old, so it was time for a new one. My E46 M3 is the last generation of BMWs on which this is still a simple […]

Feb 052017
 
Know Your Visitors With Better Web Analytics

When StoryTech Consulting launches a web property for a client, we’re usually told something along the lines of “we’d like to know everything visitors do when they hit our site.” That’s a very logical request. With our content marketing focus, usually the most important visitor information the client is looking for is company name, physical […]

Jan 082017
 
2016 BMW Sales Down 9.5 Percent

2016 BMW sales numbers have been tallied for December and for all of 2016. It was a tough year for BMW in North America, and sales were down an overall 9.5 percent for the BMW brand. BMW was coming off a string of three record sales years in a row here. Globally, BMW reported that […]