Mar 202017
 
U.S. Cybersecurity Requires Deterrence

When you do content marketing for technology companies, it’s important to stay abreast of the latest IT developments and trends. This is especially true in a field like cybersecurity. Fortunately, as part of client projects I’m often able to attend conferences and trade shows that both keep me up to speed and provide the fodder […]

Feb 272017
 
BMW E46 M3 Battery Replacement

This past weekend I replaced the battery on my 2006 BMW M3. It wasn’t holding a charge well and struggled to start the car. The battery was over six years old, so it was time for a new one. My E46 M3 is the last generation of BMWs on which this is still a simple […]

Feb 052017
 
Know Your Visitors With Better Web Analytics

When StoryTech Consulting launches a web property for a client, we’re usually told something along the lines of “we’d like to know everything visitors do when they hit our site.” That’s a very logical request. With our content marketing focus, usually the most important visitor information the client is looking for is company name, physical […]

Jan 082017
 
2016 BMW Sales Down 9.5 Percent

2016 BMW sales numbers have been tallied for December and for all of 2016. It was a tough year for BMW in North America, and sales were down an overall 9.5 percent for the BMW brand. BMW was coming off a string of three record sales years in a row here. Globally, BMW reported that […]

Dec 312016
 
Work, Wine and Wheels New Year's Eve Triple Shot

Merry New Year! It’s been a great year at Work, Wine and Wheels, though the time demands of my consulting firm again cut down on the number of stories published. Before the clock runs out on 2016, here’s a final post touching on all three site topics. On the Work front, I’m thankful that StoryTech […]

Nov 142016
 
Fall 2016 at Calvert Woodley

It’s fall in the greater Washington region, so that means it’s time for the Calvert Woodley wine sale. I received the new catalog a few weeks back. Calvert Woodley is a venerable presence in DMV (the District, Maryland and Virginia) wine circles, with co-founder Ed Sands celebrating 50 years in the business this past July. […]

Nov 012016
 
Identifying Government Decision Makers

If you market to the government market, you know what a complicated process it can be. It’s often a challenge to know exactly which government decision makers within the agency to communicate with, and to know exactly what those decision makers are looking for from a contractor partner. I recently attended a government marketing event […]

Oct 232016
 
Jeep Cherokee Comes Through in Crash

Coming home from vacation this weekend my wife and I were involved in an accident. Less than two miles from home, a woman pulled out from the Walker Gate of Fort Belvoir without looking and hit the side of our 2015 Jeep Grand Cherokee. The impact caused the vehicle to flip over and roll twice […]

Sep 152016
 
NCC DIY Day at BMW of Annapolis

As I wrote about in July, I’ve joined the National Capital Chapter (NCC) of the BMW Car Club of America. The reason I joined was the BMW DIY events they hold regularly. I was excited by the opportunity to tackle some maintenance procedures with experienced owners around me to offer advice and assistance. This past […]

Aug 292016
 
My BMW Air Bag Recall Letter

Last Friday I received my official BMW air bag recall letter for my E46 M3. Both the driver and passenger air bags are subject to the massive Takata air bag recall, which has been going on for almost two years. Over 60 million air bags have been found defective and need to be replaced. It’s […]

Aug 082016
 
Content Marketing Predictions for 2017

Last week I found an article/video on content marketing that just nailed it in multiple ways. It was a guest post on Convince and Convert by Joei Chan at Medium. The post made five predictions about content marketing trends in 2017. Joei assembled an all-star cast of content marketing influencers. She talked to Rand Fishkin, […]

Jul 182016
 
Joining the BMW Car Club of America

I’ve been a BMW enthusiast for 15 years, but I had never joined the BMW Car Club of America (BMWCCA). The main reason was I did not associate BMWCCA membership with DIY work. A fellow owner who works out at my gym recently showed me otherwise. He told me DIY educations was the main reason […]